UK Glamour magazine is going "digital first", stopping its monthly editions and instead producing a "collectible, glossy" issue twice a year. A spokeswoman told the BBC the "mobile-first, social-first" move with a focus on beauty was based on how readers are "living their life today".
Glamour will be going into consultation over jobs but "can't confirm numbers" at this stage. The last monthly print edition will be published in November. The move is for the "beauty obsessed", the magazine said, adding the content will still include "some celebrities and fashion". The twice-yearly magazines will be out in spring and autumn, reflecting beauty and style "for the coming season". The move will also see the editorial and commercial teams becoming "fully integrated".
The BBC understands the move will result in the loss of some editorial and publishing staff. And the decline of print women's magazines continues It is a faster, more focused, multi-platform relationship," the magazine said, adding the "quality of ideas, vision and execution remain central". This move is taking place in the UK only, although the magazine is published in 17 markets including Brazil, France, Germany and the US.
Glamour is not the first magazine to change its focus to digital content - last year In Style magazine closed its print edition , while in Company magazine did the same. Glamour UK's editor Jo Elvin was unavailable for comment. What can Glamour do online that others can't? Justin's playlists: "He puts great music together, everything from the seventies to the nineties to now. Natural pink lips: "I love By Terry glosses," Aniston says.
Face scrub: "This one's my favorite! Comfy boots: "My go-to boot now comes in a wedge, and it's fantastic. Long scarves: "I like them because I can also wear them as a sarong," she says. Her own scent of course : "It smells different on every friend, which is what I love. A hair mask: "I use this once a week,".
You probably first knew British model Rosie Huntington-Whiteley from the pages of the Victoria's Secret catalogue or as the former face of Burberry Body.
But two years ago, she put aside her Angel wings, joined the cast of Transformers: Dark of the Moon, and launched her movie career. Now 26, she'll costar in next year's Mad Max: Fury Road and is taking stunt tips from her long-term boyfriend, action star Jason Statham—all while dominating street-style blogs.
Was it scary to make the leap into acting? Rosie Huntington-Whiteley: I was petrified! It all happened so fast: I got a phone call. I had an audition. Three weeks later I was on set. I felt like I'd won the lottery. What's the best thing about dating an older man?
RHW: His knowledge and strength are really inspiring and attractive, and that can come with a man who's had a bit of time. We have a connection that has nothing to do with age. Work comes and goes, but if you have someone at home who thinks you're the greatest person in the world, that keeps. One of CoverGirl's newest faces spills her tricks here.
Let's discuss your ridiculously cool signature look, starting with that tux Janelle Monae: Thank you! I have a great body, I really do.
But I want to be taken seriously as an artist, and wearing anything that shows it off will be a distraction from the music. That's how my signature uniform, my tuxedo, came about.
It's classic and timeless. You'll see me in black, white, and a pop of color on my lips. That pop adds a little magic. Is there anything about your appearance that you had to learn to like? JM: My hair. And in doing so we also wanted to be inclusive, non-judgemental, inspiring, and powerful. The brand launched its BlendOutBullying campaign, which quickly gained traction and expanded into events, print articles, and showed us that every single thing we do should have a degree approach.
Every piece of content reflects beauty, feminism, and sisterhood, and is ultimately about empowering. While the concept took to digital like a duck to water, the logistics — as can often be the case — took a little longer to figure out.
Instagram has proved to be our best and most loyal channel, where we feature episodic stories with a 95 per cent completion rate and a three per cent swipe up rate.
This multi-platform approach has resulted in a total organic brand reach of eight million users, up 38 per cent since relaunch in March There are brand extensions in the form of events, a beauty club that allows readers to sample new products for free in exchange for reviews, and with 24 pieces of content now being produced by the brand daily, it premium offering remains in place. But in the case of Glamour, Newman is open about the degree of changeover that the new start needed, and how this transition worked in practice.
So the digital team to begin with remained in place and we brought in a lot of new people. The print team is now a freelance team that comes in and works with us twice a year.
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